Our
support comes from three major sources: individual gifts
and monthly supporters, churches viewing the station as
part of their missionary outreach, and business and church
underwriting of specific programs.
Thus far we have been blessed with hundreds of individuals
who have given gifts or made monthly commitments to this
ministry.
Our business and church underwriters (in commercial radio
called "sponsors") currently number eleven.
Our vision to extend this ministry goes far beyond today's
basic operation and current expenses. Thus, we urge continued
prayer, giving and underwriting of our programming. We do
need increased financial resources in order to reach our
goals of extending the gospel.
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Underwriting Policy
WVNH welcomes program underwriting to supplement local church and listener support. However,
potential conflict of interest and possible listener misperception or confusion regarding the
underwriter's role and/or influence on programming will be considered in accepting or rejecting
underwriting.
Guidelines for Underwriting Programs
Underwriters of the programming on noncommercial radio stations are legally required to be identified.
Although contributors receive on-air acknowledgments, the Federal Communications Commission has
unequivocally stated that such acknowledgments may be made "for identification purposes only and
should not promote the contributor's products, services, or company." Accordingly such announcements
may not contain comparative or qualitative descriptions, price information, calls to action, or
inducements to buy, sell, rent or lease.
FCC guidelines provide that " . . . donor acknowledgments utilized by public broadcasters may include
(1) logos or slogans which identify and do not promote, (2) location, (3) value neutral descriptions
of a product line or service, (4) brand and trade names and product or service listings."
FCC guidelines specifically prohibit noncommercial stations from broadcasting announcements that promote
the sale of goods and services of for-profit entities in exchange for consideration paid to the station.
On WVNH, your underwriting announcement must be one sentence of twenty words or less and can state your
name, location and describe your product or service without making a qualitative, comparative or
promotional statement. Phone numbers are permitted, and each phone number counts as one word. The
church, individual or company name may appear only once in each announcement and the words "you," your,"
"we," "us," and "our" are not permitted.
Samples of Underwriting Announcements
Following an introductory phrase like, "Today's programming is brought to you by our contributing
listeners and by:"
...Sports Alive, with shops in Concord and Laconia, offering quality outdoor sports equipment, mountain
bikes, canoes and outdoor sports clothing.
...Contemporary Camera, with products available to all photographers, located in downtown Concord.
Answers to photographic questions call 225-0000.
...South Bible Church of Laconia, offering practical Bible preaching and caring relationships to
Lake's Region families. Sunday worship at 11:00.
...Peacetown Christian School, now celebrating 25 years of quality education developing godly character
qualities in youth. Call 524-0000 for information.
Current Underwriters
Rick Bagley Contracting LLP 502 No. Pembroke Rd., Pembroke 228-5491
The Bible Bookstore 85 Manchester St., Concord 224-8307
Bread and Chocolate, 29 So. Main St., Concord 228-3330
Chichester Congregational Church 153 Main St. 798-4220
Concord Bible Fellowship 25 Rockingham, Concord 228-3344
DirectoryNH.com in Concord 224-1115
Evangelical Baptist Church, 12 Veterans Sq., Laconia 524-2277
First Presbyterian Church (PCA) in Concord 225-7377
Grace Presbyterian Church, 174 Province St., Laconia 528-4747
River of Grace in Concord 224-7944
H & H Exteriors, 17 Wildwood Dr., Pittsfield 435-6911
Underwriting
Application
Our
application is available by contacting the station at (603) 227-0911 or by emailing
us at info@wvnh.org and requesting one. Please fill it out and mail it to the
address below.
WVNH
91.1FM
New Hampshire Gospel Radio
P.O. Box 40, Concord, NH 03302-0040
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